Discovery · The PMF module
Stop shipping on a hunch.
Discovery turns customer conversations into a product-market fit score, and that score into your next sprint.
Study · North Star Onboarding
01 · Listen
Voices from real customers
M
Maya · PM @ Fintech
“Our roadmap is pure opinion. We ship and hope.”
R
Ravi · Founder
“I wish I could see churn reasons without 30 tools.”
J
Jules · Head of Product
“We export to CSV, re-tag by hand, then paste into Notion.”
P
Priya · Design Lead
“The last time planning felt this fast was a whiteboard.”
Why Discovery
Most teams build.
The best ones learn first.
The default
Build. Launch. Guess why.
5 tools
research in CRM, forms, docs, sheets, chat
0 bridge
insight to sprint is manual
With Discovery
Learn. Validate. Then ship.
1 tool
research → plan → sprint
10 steps
structured path to a PMF decision
01 · Listen
Every customer word,
sorted automatically.
Upload interviews or sync from your meeting tool. AI classifies every quote into five signal types so you see what your customers actually need, not what you hoped they'd say.
Raw evidence
M
“Our roadmap is pure opinion. We ship and hope.”
pain point
R
“I wish I could see churn reasons without 30 tools.”
unmet need
J
“We export to CSV, re-tag by hand, then paste into Notion.”
workaround
P
“The last time planning felt this fast was a whiteboard.”
delight
A
“Give me auto-generated MVP signals and themes from interview notes.”
feature request
Classified · last 30 days
pain point18
unmet need14
workaround9
feature request7
delight3
02 · Measure
Fit, quantified.
Sean Ellis' 40% rule and five fit dimensions — Problem Severity, Solution Fit, Willingness to Pay, Market Size, and Competitive Moat. One board your CEO, your investors, and your team can agree on.
GO recommendation
One number you can defend, backed by every interview.
Problem
88
/100
Solution
76
/100
Willingness
71
/100
Market
68
/100
Moat
74
/100
The deliverable
The report your team actually gets.
Every study ends in a Review board: completeness tracker, top signals and themes, an AI-generated PMF assessment, and one click to turn it all into a project plan.
nexusync.io / discovery / study / review
Review tab
Study
How do first-time buyers of cloud developer environments shortlist a platform for a 2,000+ developer org?
124 participants·47 interviews·312 observations·6 MVP signals·5 themes
Progress
78%
Research outcomes
7 of 11 research steps complete
Participants
Interviews
Observations
Evidence
Metrics
Market Research
MVP Signals
Themes
Hypotheses
Sean Ellis
MOAT
Top MVP signals
6
Automated environment standardization
95% · critical
Remote resource offloading
90% · high
Instant workspace provisioning
85% · high
Local IDE & tooling compatibility
80% · high
Senior-to-junior troubleshooting automation
75% · medium
Top themes
5
Operational inefficiency and onboarding friction
90% strength
Hardware constraints and resource exhaustion
85% strength
Environment drift and reliability risks
80% strength
Cultural friction: standardization vs autonomy
75% strength
Workflow velocity and context switching
70% strength
PMF Assessment Report
AI synthesises all research into a comprehensive PMF assessment with executive summary, GO/NO-GO, risks, and next steps.
Generate
Begin plan generation
Creates a research-backed brief for the AI Agent to turn into your project plan.
5 themes6 signals5 hypotheses
Generate plan →
03 · Build
Research becomes the plan.
The Plan Bridge converts signals, themes, and hypotheses into themes, epics, and stories with acceptance criteria, ready for Prism to execute.
Research
pain point
Onboarding friction blocks activation
unmet need
No single view of churn signals
feature request
Auto-generated MVP signals and themes from interviews
Research-backed brief → AI Agent plan
BRIEF · Product vision
who, what, why, grounded in evidence
BRIEF · Target users & jobs
segments, top pains, unmet needs
BRIEF · Acceptance criteria
what ‘done’ looks like + out-of-scope
The method
Rigorous research in five clear chapters.
01
Listen
Interviews & observations
Record on your meeting platform of choice. Transcripts land, AI summarises, quotes are extracted automatically.
02
Synthesise
MVP signals and themes
Every piece of evidence is classified into five signal types, then clustered into 3–8 themes with sentiment and strength.
03
Validate
Sean Ellis & hypotheses
Run the 40% “very disappointed” test. Write IF/THEN/BECAUSE hypotheses tied directly to evidence. Score competitive moat from switching costs, network effects, and competitive positioning.
04
Decide
PMF scorecard
A single 0–100 score across five dimensions (Problem Severity, Solution Fit, Willingness to Pay, Market Size, Competitive Moat) with a GO / NO-GO recommendation.
05
Ship
Plan Bridge
Research is packaged into a brief (product vision, target users, acceptance criteria, out-of-scope) that feeds the AI Agent to generate your project plan.
Plugs into everything
The research you already do,
just finally connected.
just finally connected.
HubSpotSalesforcePipedriveZoomGoogle MeetMicrosoft TeamsCisco WebexSlackMixpanelPostHogSegmentTypeformGoogle Forms
Build what customers actually want.
Run your first study today. Ship your first evidence-backed sprint this week.